4Life Glossary | Key Terms for Affiliates, Customers & Compensation Programs

4Life Loyalty Program

The 4Life Loyalty Program is a monthly subscription order that delivers your favorite 4Life products to you every month. You also earn Loyalty Points you can redeem for free products of your choice!
Builder Bonus

This is a financial bonus to reinforce key Independent Distributor behaviors like signing up new customers, duplication, and retention.^†
Compression

Independent Distributors in your downline who don’t qualify as Associates or higher are removed for that month when commissions are calculated.
Downline

The line of Independent Distributors and Preferred Customers that runs directly below you.
Enroller

The person who introduced you to 4Life (may also be your sponsor).
Frontline

Your first level of Preferred Customers and Independent Distributors sponsored by you.
Instant Discount

Preferred Customers and Independent Distributors receive a 25% Instant Discount, starting in month four, on all personal volume over 100 LP.
Leg

A part of your downline that starts with one of your Frontline and continues below that Independent Distributor.
Life Points (LP)

Every 4Life product is assigned a Life Point or LP value that is used to calculate Independent Distributor commissions.
Organizational Volume (OV)

The LP from your personal purchases, MyShop purchases, and all Independent Distributors and customers in your downline. This volume is important when qualifying for higher ranks.
Preferred Customers

Those who sign up and receive wholesale pricing on 4Life products.
Principal Volume (PV)
PV is the total LP for products purchased by:
- You to consume or sell for a retail profit
- Customers on your MyShop site
Rapid Rewards

On all LP orders placed within the first three months, you earn a 25% commission on your personally enrolled Preferred Customers' orders, 12% on Preferred Customer orders on your second level, and 5% on Preferred Customer orders on your third level.
Retail Customers

Those who purchase 4Life products from Independent Distributors and Preferred Customers at the retail price.
Sponsor

The person in your upline who is directly above you (may also be your enroller).
Team Volume

Your Principal Volume, plus the orders of your frontline Preferred Customers and Independent Distributors.
Three-Level Volume

Composed of your total Principal Volume (PV) and the combined PV of people on your first three levels.
Upline

The line of Independent Distributors directly above you.